In 2005, Mr. Xu founded Shenzhen SoundMAGIC Technology Development Co., Ltd., and subsequently registered the trademark "SoundMAGIC" in Shenzhen, Hong Kong, Taiwan, the United States, Japan, Europe and other places. Shenzhen SoundMAGIC Technology Co., Ltd. is an innovative enterprise integrating audio product design, research and development, production and sales. The main products include in-ear headphones, professional HiFi headphones, Bluetooth headphones, game headphones, the machine of decoding and amplification to headphones, wireless speakers and other high-end products. 

As a pioneer in the domestic headphone industry, SoundMAGIC is the only Chinese headphone brand that is widely recognized overseas so far. The products of SoundMAGIC sell well in China, the United States, Britain, Germany, South Korea, Japan, India and other dozens of countries and regions around the world. SoundMAGIC has high popularity and influence overseas, especially in Europe and the United States. Many classic products are highly praised by《WHAT Hi-Fi》 and《Stuff》, the two famous industry magazines in the world, and have repeatedly won the "Best Product of the Year " awards.

For more than ten years, SoundMAGIC has been keeping to the brand purpose: providing high quality audio products with extreme cost performance to customers. In the future, SoundMAGIC will stick to its original faith, spare no effort to promote to the reform and innovation of the industry to make a contribution, and bring better products and services to the majority of video and audio fans.