+86 769-8127 0118
+86 755-8831 6487
In 2005, Mr. Xu founded Dongguan Nianrui Electronic Technology Co., Ltd., and then registered the trademark "Nianrui Electronics" in Shenzhen, Hong Kong, Taiwan, the United States, Japan, Europe and other places. Dongguan Nianrui Electronic Technology Co., Ltd. is an innovative enterprise integrating audio product design, research and development, production and sales. Its main products include a variety of middle and high end products, such as earphones, professional HiFi earphones, Bluetooth earphones, game earphones, decoding earphones, wireless speakers, etc.
As a pioneer in the domestic headphone industry, Nianrui Electronics is the only widely recognized Chinese headphone brand overseas, with products selling well in dozens of countries and regions around the world, such as China, the United States, the United Kingdom, Germany, South Korea, Japan, India, etc. Nianrui Electronics has a high reputation and influence overseas, especially in countries such as Europe and America. Many classic products have been highly praised by the world's two famous industry magazines "WHAT Hi Fi" and "Stuff", and have repeatedly won the "Product of the Year Award".
After more than ten years of deep cultivation in the industry, Nianrui Electronics has always adhered to its brand tenet: committed to providing consumers with high-quality audio products with ultimate cost-effectiveness. In the future, Nianrui Electronics will adhere to its original intention and spare no effort to contribute to the reform and innovation of the industry, bringing higher quality products and services to the vast number of audiovisual enthusiasts.
Brand Positioning："SoundMAGIC" represents the highest cost performance.
Brand Concept：Good brands are built up by the accumulation of time and oral communication，quality products and service for customers is the way to win.
Operation Philosophy：Quality first, customer first.
Enterprise Mission: Original product design, pursue perfect quality, provide cost-effective quality audio products.
Enterprise Vision: Create a world famous brand "SoundMMAGIC".
Core Values: Sincere and trustworthy, diligent and pragmatic, brave and innovative, development enterprising , the pursuit of perfection, quality first.
Dongguan Nianrui Electronic Technology Co., Ltd. was established and registered with the trademark "SoundMAGIC";
The company fully improved the design, research and development, manufacturing and sales system, and completed the upgrading and transformation.
SoundMAGIC first headphones sold overseas received a four-star recommendation from the influential magazine <WHAT Hi-Fi>.
The brand "SoundMAGIC" was registered globally, and the company's business began to develop globally.
SoundMAGIC PL11 headphones was recommended 5 stars by the world famous magazine <Stuff>.
Nianrui Electronic Development Co., Ltd. has established a Hong Kong office, with rapid development in overseas markets and distributors worldwide;
SoundMAGIC PL50 was recommended by <Stuff> for five stars and became a best-selling type.
SoundMAGIC E10 was awarded as 'Best In-Ear Headphones Under £40' by <What Hi-Fi>for three years.
SoundMAGIC E10S was awarded as "Best In-Ear Headphones Under £50" by What Hi-Fi for 2 years.
SoundMAGIC E10C was awarded as 'Best In-Ear Headset Under £50' by < WHAT Hi-Fi >
SoundMAGIC E11 was recommended by < Stuff > and < WHAT Hi-Fi >" with five stars, making it a hot selling myth again.
SoundMAGIC launched the HP1000, the first closed HiFi headphones with a unique design and an open listening sensation.
The SoundMAGIC E11C has been awarded the "Best In-Ear Headphone under £50" by What Hi-Fi for two years.
+86 769-8127 0118
+86 755-8831 6487
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