In 2005, Mr. Xu founded Dongguan Nianrui Electronic Technology Co., Ltd., and then registered the trademark "Nianrui Electronics" in Shenzhen, Hong Kong, Taiwan, the United States, Japan, Europe and other places. Dongguan Nianrui Electronic Technology Co., Ltd. is an innovative enterprise integrating audio product design, research and development, production and sales. Its main products include a variety of middle and high end products, such as earphones, professional HiFi earphones, Bluetooth earphones, game earphones, decoding earphones, wireless speakers, etc.

As a pioneer in the domestic headphone industry, Nianrui Electronics is the only widely recognized Chinese headphone brand overseas, with products selling well in dozens of countries and regions around the world, such as China, the United States, the United Kingdom, Germany, South Korea, Japan, India, etc. Nianrui Electronics has a high reputation and influence overseas, especially in countries such as Europe and America. Many classic products have been highly praised by the world's two famous industry magazines "WHAT Hi Fi" and "Stuff", and have repeatedly won the "Product of the Year Award".

After more than ten years of deep cultivation in the industry, Nianrui Electronics has always adhered to its brand tenet: committed to providing consumers with high-quality audio products with ultimate cost-effectiveness. In the future, Nianrui Electronics will adhere to its original intention and spare no effort to contribute to the reform and innovation of the industry, bringing higher quality products and services to the vast number of audiovisual enthusiasts.